Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their information collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce extra expenses, it can lead to better precision and more dependable data
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's simple to establish and much less prone to advertisement blockers.
1. More exact information
The traditional approach of tracking conversions on a website, making use of pixels, is having trouble with transforming web browser privacy policies. This suggests that the data being sent out to Google Ads, Facebook Manager and other platforms is much less accurate than it needs to be.
Server-side monitoring is a much more secure alternative that aids to bypass these limitations, as it's loaded from your very own domain and treated as first-party code, meaning it's less most likely to be affected by ad blockers or other security actions. This supplies much more exact data and an extra complete picture of individual trips across channels.
Additionally, this type of monitoring enables businesses to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability gives marketers more ownership over the information they send out, and makes it simpler to follow numerous information regulations. It's additionally a lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback URL.
2. Better control over information.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid online marketers make even more educated marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often blocked by ad blockers, which can cause data collection interruptions and unreliable results. Server-side monitoring allows companies to bypass these constraints and supply accurate, regular data that is less prone to interference.
This sort of tracking also enables companies to track conversions that happen outside of the site, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for services seeking to adapt to these changes.
3. data visualization for marketers Less prone to scams
Server-side monitoring allows organizations to control information payloads prior to it reaches 3rd party endpoints, improving safety and privacy. This is particularly important as different internet browsers and platforms significantly change exactly how they take care of cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these constraints and continue to track conversions that occurred beyond your website.
Furthermore, server-side monitoring enables you to catch customer data directly by yourself web servers. This eliminates reliance on 3rd parties, which can be prone to breaches and personal privacy offenses.
A server-side tracking system is a set of directions that informs your website's server what events to tape. This information is then sent to analytics tools like Google Analytics and Facebook Organization. It's also used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your webpage to collect data from individuals.
4. Much easier to apply
Server-side tracking is a data collection process that occurs on the web site's very own web server, bypassing internet internet browser limitations. This means that data gathered by the website/app is first sent to the server where it's refined and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the scope of data management and gives organizations much more control over transmission, making it typically much more trustworthy. Because of this, it's much less susceptible to information difficulties triggered by points like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more accurate data and helps ensure conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by internet browsers and advertisement blockers.