Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more dependable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The traditional technique of tracking conversions on a web site, making use of pixels, is having difficulty with altering web browser personal privacy plans. This implies that the information being sent out to Google Advertisements, Facebook Manager and other platforms is much less exact than it must be.
Server-side tracking is a more secure alternative that aids to bypass these constraints, as it's packed from your very own domain name and treated as first-party code, meaning it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and a more complete photo of customer trips throughout channels.
Furthermore, this type of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it much easier to follow different data laws. It's additionally a great deal less at risk to fraud, as it's harder for deceitful stars to adjust the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring permits companies to accumulate and enhance information prior to sending it to third-party analytics/advertising platforms. This enhances information efficiency and accuracy, which can assist online marketers make even more educated advertising and marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in internet site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant data that is much less prone to interference.
This sort of monitoring also permits companies to track conversions that take place beyond the site, like call and in-store purchases. This cost-per-click (CPC) optimization is important considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses seeking to adjust to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for companies to adjust data payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly vital as different internet browsers and platforms progressively change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your web site.
On top of that, server-side tracking allows you to record user information straight on your own servers. This removes dependence on third parties, which can be vulnerable to violations and privacy violations.
A server-side tracking system is a set of directions that informs your internet site's web server what occasions to tape-record. This information is after that sent out to analytics tools like Google Analytics and Facebook Company. It's additionally used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that utilizes a little piece of code on your website to accumulate information from users.
4. Simpler to apply
Server-side monitoring is an information collection process that happens on the site's very own web server, bypassing internet internet browser restrictions. This suggests that information collected by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of information monitoring and offers companies extra control over transmission, making it generally more reliable. As a result, it's less prone to data challenges caused by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise data and helps make certain conformity with privacy policies such as GDPR. Moreover, it additionally stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.